I just read this hilarious story about the trademark dispute between Apple and Woolworths. The author says Apple is actively suing any one who dares to use the fruit apple in its logo—even New York City can’t be exempted. According to the article, Hans Hulsbosch, the artist who designed the new logo, said
“Based on this logic, they [Apple] would have to take action against every fruit seller.”The feedbacks to this article are even more hilarious. A reader replied Apple should sue God because there’s apple in the Bible.
There’s actually another side of the story. According to Nilay Patel, what Apple has been doing is simply a routine that many companies do as part of the trademark reviewing process. And Apple filed its notice of opposition half a year ago, but no one cared about it until Woolworths talked to The Age.
I think it's interesting that The Age, where the story originally came from, decided to frame the whole thing like a war.
Ha! That's so ridiculous!! Why should Apple feel threatened by a supermarket?!
ReplyDeleteThey should worry more about the other tech companies who rip off Apple's designs (notice how many iPhone look-alikes there are these days?).
I guess the 'stem' of the apple makes it look similar, perhaps they could remove it.
ReplyDeleteI find these cases interesting when companies try to protect their brand, I suppose it is within their rights to.
Really? That's silly. Like Renee said, Apple should worry more about other technology companies.
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